The Products page analyzes performance, margins, and inventory across your catalog. It shows real margin per product after fees, returns, and allocated marketing cost, then turns each product into a clear call.
The action call
Every product carries an Action recommendation so you know what to do without reading the whole row:
SCALE. Healthy margin and demand. Put more behind it.
HOLD. Fine for now, no urgent action.
FIX. Losing money or at risk. Needs attention, for example a product selling at negative net profit.
Grouping and columns
Use Group by (for example Product) to set the level of analysis. The table carries the full economics per product, including:
Product Type, Vendor, Collection, Orders
Gross Sales, Discounts, Refunds, Net Sales
Net Qty Sold, Qty Returned, Return Rate
COGS, Gross Profit, Gross Margin
Marketing Cost, Net Profit, Net Margin
Stock and Units Sold (30D)
A TOTAL row sums the catalog. Marketing cost is allocated to each product by revenue share, since Shopshot does not claim to know which ad sold which unit. See the Attribution article.
Search, filter, export
Search by product name or SKU. Click Filters to narrow the view, set a date range, and Export the table to CSV.
What this page is good for
Spotting SKUs that sell well but earn little once all-in costs are applied.
Deciding what to scale, hold, or fix, using the action call as a starting point.
Checking that cost data is complete before trusting store-wide margin.
Common questions
A product shows an odd margin or a FIX flag. Why? Its costs may be incomplete, or it is genuinely losing money after discounts, COGS, shipping, fulfillment, and fees. Open the row and check COGS first.
Why is marketing split by revenue instead of by actual ad performance? Attributing individual ad spend to individual SKUs would be a guess. Revenue-share allocation is honest about what can be known.