The Products page turns your catalog into decisions. It shows the true margin of each product after fees, returns, and allocated marketing cost, and then gives you a plain call on what to do about it. Instead of a revenue leaderboard, you get a profit-aware view of which SKUs deserve more budget and which are quietly losing money.
[Screenshot placeholder] The Products table grouped by Product, showing the Action column with FIX, SCALE, and HOLD badges and the economics columns
The action call
Every product carries an Action recommendation so you can act without reading the whole row:
SCALE. Healthy margin and demand. Put more behind it.
HOLD. Fine for now, no urgent action.
FIX. Losing money or at risk. Needs attention, for example a product at negative net profit.
Treat the action as a starting point, then open the row to see why.
Grouping and columns
Use Group by (for example Product) to set the level of analysis. The table carries the full economics per product.
Column group | Includes |
Identity | Product Type, Vendor, Collection, Orders |
Sales | Gross Sales, Discounts, Refunds, Net Sales |
Returns | Net Qty Sold, Qty Returned, Return Rate |
Margin | COGS, Gross Profit, Gross Margin |
All-in | Marketing Cost, Net Profit, Net Margin |
Inventory | Stock, Units Sold (30D) |
A TOTAL row sums the catalog. Every column is defined in the Products metrics glossary.
[Screenshot placeholder] The Products table scrolled to show COGS, Gross Profit, Gross Margin, Marketing Cost, Net Profit and Net Margin columns
How marketing is allocated to a product
Marketing cost is allocated to each product by revenue share: a SKU's marketing cost is proportional to its share of revenue. Shopshot does not claim to know which ad sold which unit, so it uses a transparent split rather than a guess dressed up as precision. See Attribution and acquisition cost (CAC).
Search, filter, export
Search by product name or SKU, click Filters to narrow the view, set a date range, and Export the table to CSV for merchandising reviews.
Common questions
A product shows an odd margin or a FIX flag. Why? Its costs may be incomplete, or it is genuinely losing money after discounts, COGS, shipping, fulfillment, and fees. Open the row and check COGS first.
Why is marketing split by revenue instead of by actual ad performance? Attributing individual ad spend to individual SKUs would be a guess. Revenue-share allocation is honest about what can be known.
A product I know sells well is marked HOLD, not SCALE. Why? High revenue is not high profit. If margin is thin after all-in costs, the action reflects the profit, not the sales.
Why is Marketing Cost blank for some products? No ad platform is connected, or the product had no attributable revenue share in the period.
Next step
The action calls are only as accurate as your COGS. If any product shows incomplete margin, finish product costs so Scale, Hold, and Fix reflect reality. → COGS · COGS: bundles and quantity-based costs
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