Shopshot

How Shopshot assigns acquisition cost: channel-specific or blended CAC for new customers, none for returning, all single-touch.

Attribution and acquisition cost (CAC)

A first-touch UTM recorder that persists the real source to checkout, so Shopify-dropped sales get credited to the right campaign.

The Shopshot Pixel

What to check when ad spend is missing, ROAS looks wrong, or campaigns are not showing: connection status, sync timing, UTMs, and the reporting window.

Troubleshooting ad sync and attribution

Amar Sujith

Attribution

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